christina wrote:
i hope papers don't go... cause i work on one!!!!
I think the big opportunities for newspapers are not in print but online - delivering information and entertainment 'live' as it happens and, most importantly, at times when people want or need it.
The newspaper brands may continue but the product will change as readers complete the switch to the internet through PCs or mobile technology.
The two 'big tricks' for newspapers will be to:
1, Make the online offering irresistable to their existing (or former) readership.
2, Persuade prudent advertisers to part with their cash in return for a better quality advertising package online.
There will always be a market for books, magazines and high quality newspapers, but I honestly believe the days of low-budget, regional newspapers as we know them are numbered.
Local papers (for local people) may survive longer because readers generally have a stronger emotional tie, but some national titles will go exclusively online or fold in the next couple of years.
So, Christina, save yourself by picking up as many digital skills as you can while you can.
P.S. The Hawleyboard must attract tens of thousands of hits every month. That's worth big bucks if ever Mr H wanted to seek sponsorship or advertising for the site tailored to this audience. Where there's people there's scope for advertising. Cash in Mr H and do the honourable thing by giving it back to the masses? Or charity?